This week, the Revcontent technology team created yet another tool designed to maximize mobile performance for publishers. As screens become smaller and smaller, it’s key for publishers to maximize their space while maintaining a great user experience. Research shows 83% of users say a “seamless experience across all devices is very important,” so mobile ad optimization is critical for publishers looking to keep users on site and engaged.
Director of Operations, Sharon Lyon, said, “At Revcontent, we are constantly developing new technology to not only maximize our clients’ revenue, but to increase their overall engagement. By strategically working with our publishers, we were able to come up with a concept that supports the goals that are most important to them and their business, whether they are focused on monetizing content, recirculating internal articles, or simply working to improve user experience.”